SAMSONITE
THE SCIENCE TO MOVE FREE

The Proxis is a high tech suitecase. We were asked to value this specificity through an emotional new campaign.

INSIGHT
The best suite case is meant to set you free from travelling with a suite case.

IDEA
A dialogue between iconic characters - in total freedom - and high tech materials.

Here, we don’t value the product in itself but in his capicity to set the traveler free.

We chose real icons having genuine stories to tell. Curating talents that, like Samsonite, push boundaries in their everyday life - in sports, in art, in technology - in the seek of freedom.